Privacy Policy
ONLINE PRIVACY POLICY
and COOKIE DISCLOSURE STATEMENT
Lyon Living
respects your privacy.
Lyon Management Group, Inc., doing business as Lyon Living, understands
that your privacy is important. We want
you to know what personal information we collect about you online.
In this Online Privacy Policy and Cookie Disclosure Statement, “we” and
“our” refer to Lyon Living. “You” refers
to you, an individual.
Information
we collect from you online.
We operate many websites. When you
visit any of our websites, our web servers will collect the name of the domain
you used to access the Internet, as well as your computer’s Internet Protocol
(IP) address, information about your device identifier, and your general
location based on your IP address. We also
will collect information about the pages of our websites that you visit, the
time and date of your visit, the time you spend on those pages, the website you
came from and visit next, and other diagnostic data. We collect this information through the use
of analytics cookies. We use this
information to evaluate the performance of our websites, to evaluate our
marketing campaigns, and to audit our websites for security purposes.
Our websites also offer several ways in which you can voluntarily provide
personally identifiable information to us.
For instance, we collect the information you provide to us when you
submit it to us through our “Resident Portal” or our “Investor Portal,” when
you complete forms available through our “Contact Community” feature, or when
you answer
surveys. This information may include
your first and last name, home or other physical address, e-mail address,
telephone number, and other information that allows us to identify you and
contact you for the purpose of providing the products and services you have
requested from us. We may also use this
information to market our products and services to you.
Our
websites use Cookies.
Cookies are files with a small amount of data (text files) which may
include an anonymous unique identifier. When
you visit our websites, our server asks your browser to store cookies on your
device in order to remember information about you, such as your language
preferences or login information. Those
cookies are set by us and are called first-party cookies.
We also use third-party cookies, which are cookies from a domain other
than our domain. These cookies are set
for our advertising and marketing efforts.
Third-party cookies are used for cross-site tracking, retargeting and ad
serving.
Some browsers (Apple’s Safari, Mozilla’s Firefox and Brave) block
third-party cookies by default.
Microsoft’s Edge and Google’s Chrome browsers offer tools for users to
refuse or limit cookies.
Our websites use the following types of cookies:
·
Strictly Necessary
Cookies. These are
cookies that are required for the operation of our websites and for you to be
able to complete services you request.
They include, for example, cookies that enable you to log into secure
areas of our websites.
·
Functional Cookies. Functional cookies hep to
perform certain functionalities like sharing the content of the website on
social media platforms, collect feedbacks, play videos, and other third-party
features.
·
Analytics Cookies. Analytics cookies are used to
understand how visitors interact with our websites. These cookies help provide information on
metrics such as the number of visitors, bounce rate, traffic source,
conversions, etc. Our websites use
Google Analytics to help us evaluate the performance of our website and to give
us information about how online visitors use and interact with our
website. Google Analytics collects
online identifiers, the time of visit, pages visited, time spent on each page,
referring site details, IP addresses and device identifiers to track and
monitor the use of our websites. Google
Analytics shares this data with other Google services. Google may use the collected data to
contextualize and personalize the ads of its own advertising network. You can opt-out of having your data from being
collected and used by Google Analytics by installing the Google Analytics
opt-out browser add-on (compatible with Chrome, Safari, Firefox and Microsoft
Edge). The Google Analytics opt-out
browser add-on is available at https://tools.google.com/dlpage/gaoptout. To learn more about how Google uses
information from sites or apps that use its service, please see Google’s
Privacy Policy, which is accessible here:
https://policies.google.com/privacy.
·
Performance Cookies. Performance cookies are used to
understand and analyze the key performance indices of the website which help in
delivering a better user experience.
·
Advertisement and Social
Media Cookies. Our
websites use advertisement and social media cookies (or “plugins”) to share
website content and user activity on our website with advertising networks and with
social media platforms (e.g., Facebook, Instagram, LinkedIn and Twitter). These cookies track visitors across websites
and collect information to provide customized and relevant advertisements.
If
you don’t want cookies, you can adjust your browser settings.
Some browsers
(such as Apple’s Safari and Mozilla’s Firefox) automatically block third-party
cookies. Google Chrome allows
third-party cookies by default, although it has announced it will block those
cookies in 2022. Most web browsers let
you choose whether to accept cookies. Most also let you delete cookies already set.
The choices available, and the mechanism used, will vary from browser to
browser. Such browser settings are typically found in the “options”, “tools” or
“preferences” menu. You may also consult the browser’s “help” menu.
We
may share the information we collect from you online.
In some
circumstances, it is necessary for us to share information we collect from you with
third parties for our business purposes and for other reasons as permitted by
law. The categories of third persons
with whom we share your information are:
·
Disclosure to Communities. Some of the
most important features of our websites require us to share your personal
information with the Community in which you reside. For instance, when you provide personal
information through the Site as part of a “New Resident Login” account, or
through the “Resident Portal” or similar form, we will share your personal
information with the Community where you are a resident. By entering your
personal information in this context and clicking the “SUBMIT” or similar
button, you are directing us to share your personal information in this manner.
Your Community may use your information to contact you. Please be advised that we do not monitor or
control Communities’ use or disclosure of your personal information.
·
Disclosure to Service Providers. We work with third parties who provide
services that may include, but are not necessarily limited to, website hosting,
data analysis, email services, and other services of an administrative or
technical nature. In addition, we work
with third parties who improve, maintain and repair the properties in the
Communities, and who provide other services, such as security. We reserve the right to share personal
information with such third parties for the purpose of providing such services
to us.
·
Disclosure to Third Parties. We share information about your use of our
website and information we gather from you online with Google and social media
platforms so they can contextualize and
personalize the ads of its own advertising network
·
Other Disclosures. We reserve the
right to disclose personal information to third parties as permitted and
required by law.
You
can correct information we gather about you online.
If you entered
information through our “Resident Portal,” “Investor Portal” or “Contact
Community” features and later need to correct that information, please contact
us at marketing@lyonliving.com. Please note that if we cannot
associate the information to you, we may not be able to correct it.
Our
websites do not respond to “Do Not Track” signals.
Do Not Track (“DNT”) is a web browser setting that requests that a web
application disable its tracking of an individual user. When you choose to turn
on the DNT setting in your browser, your browser sends a special signal to
websites, analytics companies, ad networks, plug in providers, and other web
services you encounter while browsing to stop tracking your activity. Various
third parties are developing or have developed signals or other mechanisms for
the expression of consumer choice regarding the collection of information about
an individual consumer’s online activities over time and across third-party
websites or online services (e.g., browser do not track signals), but there is
no universally-agreed upon standard for what a company should do when it
detects a DNT signal. Currently, we do not monitor or take any action with
respect to these signals or other mechanisms.
Third
parties may collect personal information about you when you visit our websites.
When you visit
our websites, third parties can collect personal information about your online
activities over time and across different websites. This is because our websites use Google
Analytics which shares data with other Google services. Google may use the collected data to
contextualize and personalize the ads of its own advertising network. You can opt-out of having your data from
being collected and used by Google Analytics by installing the Google Analytics
opt-out browser add-on (compatible with Chrome, Safari, Firefox and Microsoft
Edge). The Google Analytics opt-out
browser add-on is available at https://tools.google.com/dlpage/gaoptout. To learn more about how Google uses
information from sites or apps that use its service, please see Google’s
Privacy Policy, which is accessible here:
https://policies.google.com/privacy.
Our websites
also contain Social Media plugins for Facebook, Instagram, LinkedIn, and Twitter. These buttons work by using code from the
social media companies that allows you to connect to them, and allows them to
collect information about your activity while you are on our website, including
your Internet Protocol address, the pages you visit, the device and browser you
are using, and more. The social media
companies can use the collected data to contextualize
and personalize ads they serve to you when you visit their sites. You can review the privacy policies of
these social media companies to learn more about the data they collect, and how
to manage or control the collection of data in your account settings.
Linking to other websites from
our websites.
Our websites
contain links to websites that are controlled by third parties and provide
access to third-party information and services.
These links are provided to you as a convenience, and we are not
responsible for the content, action or performance of any linked website. Please be aware that other websites have
their own privacy policies, and their data gathering practices may be different
from ours. We are not responsible for
the information collected by other websites if you link to them from our
website. We cannot guarantee how those
sites use cookies or whether they place cookies on your computer that may
identify you. You should carefully
review the privacy policies of each website you visit to understand how it
collects and uses information.
Security of your
personal information.
We have security
measures in place to protect against the loss, misuse, and alteration of website
visitor information which is under our control. Unfortunately, no security
system, or system of transmitting data over the Internet, can be guaranteed to
be 100% secure. As a result of the foregoing, while we strive to protect your
personal information, we cannot guarantee the security of our servers, the
means by which information is transmitted between your computer and our servers,
or any information provided to us or to any third party through or in
connection with our websites, and you provide all such information at your own
risk. Please do not provide us with
sensitive information (such as your Social Security Number) via e-mail.
Advertisements.
We do not
currently use any outside advertising company (“Advertiser”) to serve
advertisements on our websites. However,
we reserve the right to use an Advertiser to serve such advertisements in the
future. If so, please be advised that
such Advertisers may place cookies in your browser’s cookie file, which would
enable such Advertisers to record which ads your browser has seen, and which website
pages you may have been viewing when the ads were delivered. The information gathered by these cookies would
be viewable only by the Advertiser(s), and not by us.
What
if this Online Privacy Policy changes?
You always will
be able to determine when this Online Privacy Policy was last updated by
checking the “Effective Date” below. We
reserve the right to make changes to this Online Privacy Policy from time to
time. If we materially change our Online
Privacy Policy, we will post the new Online Privacy Policy on this page.
Additional
information for residents of California and Nevada.
If you are a resident of California, please see our California Privacy
Policy below.
If you are a resident of Nevada, you have the right to request that we do
not sell personal information that we have collected about you online. We do not sell your personal
information.
Contact
for more information.
If you have
questions or concerns about our privacy policies and practices, you may contact
us via email at marketing@lyonliving.com
Effective
Date:
August 12, 2021.
PRIVACY POLICY - California
Lyon Living
respects your privacy.
Lyon
Management Group, Inc., doing business as Lyon Living, understands that your
privacy is important. If you are a resident of California, you have
additional rights regarding the personal information we collect about you. This Privacy Policy explains those rights and
how to exercise them. In this
Privacy Policy, “we” and “our” refer to Lyon Living. “You” refers to you, an individual California
resident.
Your privacy
rights.
Right to know about personal information collected,
disclosed or sold.
You have the right to request that we disclose what personal information
we have collected, used, disclosed and sold about you. (Please note:
Lyon Living does not sell your personal information.) The following table lists the categories of
personal information (“PI”) that we may have collected about you in the last 12
months and other important information.
Where we disclose information about you with third parties (such as
analytics providers, social media platforms or advertising networks), we do so
only after we have obtained your affirmative
consent to disclose your information to those third parties.
|
Categories
of PI collected in the
last 12 months
|
Categories of sources from which we collect PI
|
Business or commercial purpose for collecting PI
|
PI disclosed for a business purpose?
|
Categories
of third parties to whom we disclose PI for a business purpose
|
|
Identifiers,
such as name, address, Internet Protocol (IP) address, unique personal
identifier, e-mail address, telephone number(s), signature, driver’s license number, social
security or tax ID number.
|
You.
|
· To provide
you with the products and services you have requested.
· To comply
with legal requirements.
· To market
our products and services to you.
· To detect
fraud and security incidents and analyze activity on our websites.
|
Yes.
|
Service
providers with whom we have contracts to provide services to us and our
properties in the Communities. In addition, when you provide personal
information through our website as part of the “New Resident Login” account
process, or through the “Resident Portal” or similar form, we will share your
personal information with the Community where you are a resident.
|
|
Identifiers,
such as Internet Protocol (IP) address, unique personal identifier; general
geolocation data; activity on our website.
|
You
|
· To analyze
activity on our website, improve website performance, and advertise to you.
|
Yes.
|
Analytics
providers
Advertisers
Social
media networks
|
|
Financial
information, such as your credit or debit card number, bank account number,
or information about your assets.
|
You.
|
· To provide
you with the products and services you have requested.
· To comply
with legal requirements.
|
Yes.
|
Service
providers
|
|
Commercial
information, such as records of personal property, products or services
purchased or considered.
|
You.
|
· To provide
you with the products and services you have requested.
· To analyze
the activity on our websites.
· To market
our products and services to you.
|
Yes.
|
Analytics
providers
Service
providers
Advertisers
|
|
Internet
or other electronic network activity, such as your interaction with our website
and, if applicable, your interactions with your account(s).
|
You.
|
· To provide
you with the products and services you have requested.
· To analyze
the activity on our websites.
· To market
our products and services to you.
· To detect
fraud and security incidents.
· To improve
our website.
|
Yes.
|
Analytics
providers
Service
providers
Advertisers
|
|
Geolocation
data.
|
You.
|
•
To
analyze traffic on our websites, and to evaluate and improve the
effectiveness of our marketing campaigns.
|
Yes.
|
Analytics
providers
Service
providers
Advertisers
|
|
Audio,
electronic and visual information, such as voice recordings when you leave a
voice message for us, or your photograph if you visit a location with
security cameras.
|
You.
|
· To provide
you with the products and services you have requested.
|
Yes.
|
Service
providers
|
|
Education
information.
|
You.
Third
parties, such as credit bureaus.
|
· To provide
you with the products and services you have requested.
|
Yes.
|
Service
providers
|
|
Professional
or employment-related data.
|
You.
Third
parties, such as credit bureaus.
|
· To provide
you with the products and services you have requested.
· To market
our products and services to you.
|
Yes.
|
Service
providers
|
|
Inferences
drawn from any of the information that we collect about you to create a
profile about you and your preferences.
|
You.
Third
parties, such as credit bureaus.
|
· To provide
you with the products and services you have requested.
· To market
our products and services to you.
|
Yes.
|
Analytics
providers
Service
providers
Advertisers
|
|
If
you have visited our corporate offices:
Medical information (such as your attestation regarding COVID-19
vaccination status and responses to health questions).
|
You.
|
• To mitigate the risk of the
transmission of the COVID-19 virus to our personnel and guests.
|
Yes.
|
Service
providers
In
the event of positive case of COVID-19 being detected or reported on our
premises, we will share this information to appropriate national, state and
local public health authorities
|
In addition,
Lyon Living reserves the right to disclose personal information to third
parties as permitted by law and as required by law.
Right to request deletion of personal information.
You have the right to request that we delete personal information that we
have collected from you.
Instructions for submitting a request to know or a
request to delete personal information.
You may submit
a request to know or a request to delete by calling toll free 888-245-6143 or by submitting
a request to us at marketing@lyonliving.com.
Before we can grant your request to know or delete personal information, we
are required to verify your identity.
Our verification process depends on whether you maintain a
password-protected account with us, and what type of request you are making.
If you maintain a password-protected account with
us:
• We will verify your identity
through our existing authentication practices for your account. We also will require you to re-authenticate
yourself before we will disclose or delete your personal information. If we suspect fraudulent or malicious
activity on or from your password-protected account, we may use additional
procedures to verify your identity.
If you do not maintain a password-protected account with us:
• If you submit a request to know
categories personal information that we have collected about you, we will match
at least two pieces of personal information provided by you with personal information
maintained by us, which we have determined are reliable for the purpose of
verifying your identity. In some
instances, there is no reasonable method by which we can verify the identity of
the consumer to the degree required.
This is the case, for example, if you visit our website but do not log
into your account. In that circumstance,
we collect your IP address and may also collect a unique identifier for your
device, but we do not associate this information with any named actual person
or account.
• If you submit a request to know
specific pieces of personal information that we have collected about you, we
will match at least three pieces of personal information provided by you with
personal information maintained by us, together with a signed declaration under
penalty of perjury from you stating that you are the individual whose personal
information is the subject of the request.
• If you submit a request to delete
personal information, the manner in which we will verify your identity will
depend on the sensitivity of the personal information and the risk of harm to
the individual by its unauthorized deletion.
If the personal information is not sensitive, we will match at least two
pieces of personal information provided by you with personal information
maintained by us, which we have determined are reliable. If the personal information is sensitive, we
will match at least three pieces of personal information provided by you with
personal information maintained by us, together with a signed declaration under
penalty of perjury that you are the consumer whose personal information is the
subject of the request.
You may
designate an authorized agent to submit a request on your behalf. You have the right to authorize another
person to submit a request to know your personal information or to delete your
personal information. To have another
person submit a request on your behalf, you or they may call us at 888-245-6143 (toll free), or by submitting a request to us at marketing@lyonliving.com. You will need to provide us with written
permission authorizing the other person to submit a request to know or delete
on your behalf. We will give you
instructions on how to send the written authorization to us. We will still verify your identity and will
verify that you have given your authority to the other person.
Right to opt out of the sale of your personal
information.
Where a business sells your personal information, you have the right to
opt-out of the sale of that information.
Please note: Lyon Living
has not sold and does not sell your personal information.
We do not sell the
personal information of minors under 16 years of age.
Right to non-discrimination for the exercise
of a consumer’s privacy rights.
You have the right not to receive discriminatory treatment from us
because you have exercised your privacy rights.
This means that you have the right not to be denied goods or services,
or charged different prices, just because you have exercised your privacy
rights.
Contact for more information.
If you have
questions or concerns about our privacy policies and practices, you may contact
us at 888-245-6143 (toll free),
or by submitting a request to us at marketing@lyonliving.com..
Last Updated:
August 12, 2021.